Kids must brush their teeth at least 2 times a day and Colgate Kids Minion Toothbrush is a fun way to encourage good oral care habits early on! This attractive extra-soft bristle toothbrush has extra soft bristles especially designed for children. It is ideal for kids age 5 years and above who have baby teeth or developing permanent teeth.Extra soft, multi-height bristles on the toothbrush effectively clean big and small teeth, while the raised tip helps clean hard to reach back teeth. The kid's toothbrush features a well-rounded handle; a thumb grip offering comfortable hold; a suction cup at the base for easy and fun upright storage and a soft plus safe tongue cleaner on the back of the toothbrush head.Cleaning teeth could never have been more fun! Developed with the help and expertise of Pediatric dentists, Colgate offers a healthy and thoroughly clean. The toothbrush helps clean beyond teeth so your kid's smile only gets brighter and cleaner.